factory armani outlet online armani outlet store

Top Official Giorgio Armani Outlet Store



Black Friday Sales 30% OFF

Armani’s Temple in MILAN

Armani/Silos, his new exhibition space (he prefers not to call it a museum) is stocked four floors high with his clothes, about 600 pieces in all. The opening of Armani/Silos was timed to his 40th anniversary in business, and his output is mind-bogglingly prolific. The opening exhibition includes only pieces from his namesake Giorgio Armani collection, though he is said to be mulling the possibility of similar exhibition spaces elsewhere for his Emporio Armani line and his couture label, Armani Privé.

The original building, constructed in 1950 and acquired by the Armani company in 2005, was left mainly intact, in agreement with the municipality of Milan. Only the entrance hall is new, a glass-walled chamber that opens onto the Via Bergognone, the street that includes Mr. Armani’s showroom, a Tadao Ando-designed theater and some of his offices.

Mr. Armani’s fingerprints are everywhere. According to a Silos representative, Mr. Armani conceived and supervised the building’s renovation, now a graceful, faintly monastic megalith. He curated the collection from his archives, selected the soothing background music that plays throughout and designed the furniture for the ground-floor cafe. You would not at any point be surprised to be told he was back there, cooking.

Mr. Armani does greet you at the outset, at least in aspect: The sole piece in the first gallery, alone under a 60-foot ceiling, is a velvet tunic (with matching trousers and cap) from his fall 2011 collection, printed with a Bob Krieger portrait of Mr. Armani in his silver-fox prime. Interested parties can buy a T-shirt printed with this same image at the gift shop for 70 euros ($77).

Around it, giant screens play videos of life behind the scenes and of the stars who have worn Armani on the red carpet. Many of them, including Leonardo Di Caprio, Tom Cruise and Sophia Loren, attended the opening of Silos in May. From there, Silos is divided into floors roughly organized by theme. Daywear and those famous suits — like the gray three-piece gray worn by Amber Valletta in Peter Lindbergh’s 1993 Armani ad campaign, one of the most enduring Armani brand images — occupy much of the ground level.